Intrepid Travel - Wild Bush Luxury
MN-40008
View on ACCC websiteStage
Phase 1 - initial assessment
Effective Notification
23/03/2026
End of Determination Period
07/05/2026 (44 cal / 30 bus. days remaining)
Acquirers
INTREPID TRAVEL PTY. LTD.
ABN: 35 007 172 456
Targets
WILD BUSH LUXURY EXPERIENCE PTY LTD
ABN: 47 648 431 734
EXPERIENCE CO LIMITED
ABN: 56 167 320 470
Other parties
SKYDIVE HOLDINGS PTY LTD
ABN: 99 140 817 063
EXPERIENCE CO ADMIN PTY LTD
ABN: 30 636 083 639
INTREPID IP HOLDINGS PTY LTD
ABN: 54 006 831 974
Description
Intrepid Travel Pty Ltd (Intrepid Travel) proposes to acquire 100% of the share capital in Wild Bush Luxury Experience Pty Ltd (Wild Bush Luxury), together with the transfer of relevant intellectual property rights and employees. Wild Bush Luxury is currently held by Experience Co Limited.
Intrepid Group Pty Ltd (IG) is a global, purpose-led experiential travel company, specialising in small group tours and travel experiences. IG has 31 offices around the world and operates more than 1,000 small group adventures in 118 countries. Intrepid Travel is a subsidiary of IG.
Wild Bush Luxury is a boutique Australian tourism operator that manages and operates the ‘The Maria Island Walk’ (in Tasmania), ‘Arkaba Walk’ (in South Australia), ‘Arkaba Homestead’ (in South Australia), and ‘Bamurru Plains’ (in the Northern Territory).
Industries
Timeline & Events
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Merger notified to ACCC
23/03/2026