Impression Dental Group - Happy Rock Dental Practice

General Dental Holdings Pty Ltd, trading as Impression Dental Group (IDG), proposes to acquire 100% of the assets of the dental practice known as Happy Rock Dental (Happy Rock Dental Practice), through a business sale agreement.

Happy Rock Dental Practice is owned and operated by Dr Wei-Jie Jiang and Wei-Jie Jiang Pty Ltd and supplies general dental services to the public from its premises in Cronulla, NSW.

IDG is an Australian-based dental support organisation that provides centralised support in areas including recruitment, payroll, marketing, IT, finance, and operations, to enable dental practitioners to focus on providing dental services. IDG currently owns and supports 22 independently branded dental practices in Australia which provide dental services to the public. IDG does not have a premises in Cronulla, NSW.

IDG is controlled by Genesis Capital which is an Australian-based private equity firm that invests in businesses operating in the healthcare sector.

Genesis Capital’s investments also include Pacific Smiles Group which sets up new dental centres from which dentists run their practice and provides operational support. Pacific Smiles Group has over 120 dental centres across Australia, including one in the Sutherland Shire which is not in Cronulla, NSW. Pacific Smiles Group’s dental centres are mainly located in shopping centres and operate under the Pacific Smiles Dental and NIB Dental Care brands on the East Coast and under the HBF brand in Western Australia.