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Zendesk – Forethought

Waiver
Approved

Stage

Waiver application

Waiver Application Date

23/02/2026

Determination Published

06/03/2026 (11 cal / 9 bus. days)

Determination

Approved

Acquirers

Zendesk, Inc.

EIN 264411091

Targets

Forethought Technologies, Inc.

Other parties

Hellman & Friedman LLC

Permira Holdings Limited

Description

Zendesk, Inc. (Zendesk) proposes to acquire 100% of the business of Forethought Technologies, Inc. (Forethought) through a reverse triangular merger whereby Forethought will acquire 100% of the issued shares in a subsidiary of Zendesk which has been newly incorporated for the purpose of the merger. Through this process, Forethought will become a wholly owned subsidiary of Zendesk.

Zendesk is a US-based software company providing software-as-a-service customer relationship management (CRM) software designed to improve customer relationships.

Zendesk is owned by affiliates of Permira Holdings Limited (Permira) and affiliates of Hellman & Friedman LLC (H&F).

Permira is a Guernsey-registered private equity business engaged, through its subsidiaries and affiliates, in the provision of investment management services to a number of investment funds. Permira ultimately controls a number of private equity funds, which include portfolio companies active across the consumer, services, healthcare, technology, and climate sectors.

H&F is a US-based private equity investment firm with a focus on the technology sector, among others.

Permira and H&F also own Genesys, which is a contact-centre-as-a-service (CCaaS) provider which develops, manufactures and supplies software products and related services for customer interaction management.

Forethought is a US-based start-up company that markets AI-driven software tools which integrate with CRM software.

Timeline & Events

  • Waiver application determination: Approved

    06/03/2026

  • Merger notified to ACCC

    23/02/2026