Alpine Software Group (ASG) – PlayHQ
WaiverWA-80001
View on ACCC websiteStage
Waiver application
Waiver Application Date
19/01/2026
Determination Published
29/01/2026 (10 cal / 7 bus. days)
Determination
Acquirers
Arena BidCo Pty Ltd
ACN: 693 657 484
Targets
RFGI GROUP PTY LTD
ABN: 55 630 028 974
GAMEON HOLDINGS PTY LTD
ABN: 47 629 422 206
Other parties
ASG IV, LLC
EIN 393804433
PLAYHQ SPORTS PTY LTD
ABN: 11 624 565 359
PlayHQ Sports UK Limited
UK registered company 16260012
PlayHQ Sports Ltd
Canadian registered company 1001392583
Arena HoldCo Pty Ltd
ACN: 693 657 162
Description
Arena HoldCo Pty Ltd, through its subsidiary, Arena BidCo Pty Ltd (Arena) proposes to acquire:
(a) 100% of the issued share capital in GameOn Holdings Pty Ltd (GameOn) and its subsidiaries PlayHQ Sports Pty Ltd (PlayHQ), PlayHQ Sports UK Limited and PlayHQ Sports Ltd from its current shareholders; and
(b) 100% of the issued share capital in RFGI Group Pty Ltd, a shareholder of GameOn,
(together, the Acquisition).
Following completion of the Acquisition, it is anticipated that RFGI’s shares in GameOn will be transferred to Arena, followed by the deregistration for RFGI.
Arena is an indirect subsidiary of ASG IV, LLC and part of the broader Alpine Software Group (ASG) investment structure focusing on acquisitions and investments in enterprise software companies. ASG is an acquirer of software as a service (SaaS) businesses.
GameOn is a software platform provider that simplifies the administration and management of sports, through its two SaaS platforms, PlayHQ and TeamPay.
Industries
Timeline & Events
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Merger notified to ACCC
19/01/2026