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Alpine Software Group (ASG) – PlayHQ

Waiver
Approved

Stage

Waiver application

Waiver Application Date

19/01/2026

Determination Published

29/01/2026 (10 cal / 7 bus. days)

Determination

Approved

Acquirers

Arena BidCo Pty Ltd

ACN: 693 657 484

Targets

RFGI GROUP PTY LTD

ABN: 55 630 028 974

GAMEON HOLDINGS PTY LTD

ABN: 47 629 422 206

Other parties

ASG IV, LLC

EIN 393804433

PLAYHQ SPORTS PTY LTD

ABN: 11 624 565 359

PlayHQ Sports UK Limited

UK registered company 16260012

PlayHQ Sports Ltd

Canadian registered company 1001392583

Arena HoldCo Pty Ltd

ACN: 693 657 162

Description

Arena HoldCo Pty Ltd, through its subsidiary, Arena BidCo Pty Ltd (Arena) proposes to acquire:

(a) 100% of the issued share capital in GameOn Holdings Pty Ltd (GameOn) and its subsidiaries PlayHQ Sports Pty Ltd (PlayHQ), PlayHQ Sports UK Limited and PlayHQ Sports Ltd from its current shareholders; and

(b) 100% of the issued share capital in RFGI Group Pty Ltd, a shareholder of GameOn,

(together, the Acquisition).

Following completion of the Acquisition, it is anticipated that RFGI’s shares in GameOn will be transferred to Arena, followed by the deregistration for RFGI.

Arena is an indirect subsidiary of ASG IV, LLC and part of the broader Alpine Software Group (ASG) investment structure focusing on acquisitions and investments in enterprise software companies. ASG is an acquirer of software as a service (SaaS) businesses.

GameOn is a software platform provider that simplifies the administration and management of sports, through its two SaaS platforms, PlayHQ and TeamPay.

Timeline & Events

  • Waiver application determination: Approved

    29/01/2026

  • Merger notified to ACCC

    19/01/2026